In the end, this just wasn’t meant to be. The sparkling wine versus champagne tale but instead with the bourbon name. and compete with the other leading brands on the market. Here was a chance for a foreign distiller to show that something similar to a bourbon whiskey can be produced outside of the U.S. Going into this review, I really wanted to like this whiskey. I’m not saying that Diageo needed to create a knock-your-socks-off “bourbon,” but if you’re going to add the word bourbon label, at least do some justice to the national spirit of your neighbors down south and make it taste half decent! When comparing Bourbon Mash against the standard product, the nose delivers an ever-so-slightly elevated experience, however the rest of the sip lacks in comparison and doesn’t contain the usual carmely rye notes. While I don’t claim to be a regular Crown Royal drinker, I do always have a bottle on hand for my guests who are fans of the brand and Canadian whiskey overall. If you’re going to release a bourbon mash version of your flagship product at least try to bring some of the good with it. As in, what was the TTB thinking when they approved this COLA? It begs the question, did this slip by the reviewer or does the TTB not even know their own rules? Either way, give Diageo credit for creating the first Canadian bourbon mash.įrom a whiskey standpoint though, the product itself is a disgrace to the bourbon name, even if it wasn’t technically legal. This one will go down in the books as a head scratcher. The whiskey being reviewed is from bottle number 0195470. While initial batches made no distinction that anything was out of place with the product, later batches have a large sticker placed on both the outside of the box and on the bottle itself that reads “THIS IS NOT A BOURBON WHISKEY.” Additionally, Diageo jettisoned the “Bourbon Mash” name immediately instead of taking the full year it was allotted, and renamed it Blenders’ Mash a few short months after Bourbon Mash hit the market. In the aftermath, Diageo moved quickly to correct its labeling mistake. Realizing their error, the TTB granted Diageo a one year time frame to continue using the Bourbon Mash naming convention for this product. The TTB initially approved the label (COLA) for this product, only to later revoke this approval after the product had already gone to market. While it technically utilizes a bourbon mashbill, it is produced in Canada and also utilizes a blend of new oak barrels and used barrels. The whiskey created controversy due to it being called “Bourbon Mash” as its a blended Canadian whiskey. Review: Muckety-Muck 25-year-old Single Grain Scotch Whiskyįollow Adventures In Whiskey on WordPress.Crown Royal Bourbon Mash is part of the company's “The Blenders’ Series” line of whiskeys.Review: Elijah Craig Barrel Proof (A123).Review: Michter’s 10-Year-Old Bourbon (2023).Review: Four Roses 135th Anniversary Limited Edition Small Batch Bourbon.Wilderness Trail Distillery Celebrates 10 Years + Tour and Tasting. Tasting My Way Through a Dewar's Vertical.Review: Muckety-Muck 25-year-old Single Grain Scotch Whisky.Jose Cuervo Reserva de la Familia Tequila Review.Review: Knob Creek 9 year and 12 year Bourbon.Crown Royal XO and XR Canadian Whisky Reviews.As always, all thoughts and opinions are my own.Įnter your email address to follow Adventures in Whiskey and receive notifications of new posts by email. Price aside, 13-year-old Blenders’ Mash comes with a recommendation. So, this Crown Royal blend is a bit expensive for what it delivers. I can name a number of bourbons for half that price. My only issue here is the price, which is about $100 a bottle. Not only is 13-year-old Blenders’ Mash a great gateway into Crown Royal for bourbon fans, it’s simply fantastic. This is fantastic whisky, and my favorite of the Noble Collection releases. The medium-length finish is warming with hints toasted oak and caramel. Some oak spice develops in the mid-palate, becoming slightly astringent. Cinnamon frosting leads things off, followed by a burst of freshly squeezed orange juice and maple caramel chews. It’s very reminiscent of a typical bourbon, and that sentiment also carries over to the palate. Rich caramel and oak spice are the dominant notes on the nose, complemented by vanilla and floral notes. Really, the only thing that keeps this from being bourbon is that it’s made in Canada and not the U.S. This whisky is also aged exclusively in new barrels. According to Crown Royal Brand Ambassador Stephen Wilson, it’s about two thirds corn and one third rye, with a touch of malted barley. The whisky’s mash bill is similar to that of bourbon. The 2018 entry to Crown Royal’s annual Noble Collection is this 13-year-old Blenders’ Mash.
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